Cookie Policy

Last updated: 15 March 2026

This Cookie Policy explains how brightadvisorium uses cookies and similar technologies on our website.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners about how users interact with their site.

Cookies can be "first-party" (set by the website you're visiting) or "third-party" (set by a different domain). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period).

2. How We Use Cookies

We use cookies and similar tracking technologies to:

  • Essential Site Functions: Enable basic website functionality and security
  • Analytics: Understand how visitors interact with our website to improve user experience
  • Preferences: Remember your choices and settings for a better experience
  • Marketing: Deliver relevant advertisements and measure campaign effectiveness

3. Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and cookie consent management. The website cannot function properly without these cookies.

Examples:

  • • Cookie consent preferences
  • • Session management
  • • Security tokens
  • • Load balancing

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.

Primary Service: Google Analytics

  • • Page views and user journeys
  • • Traffic sources and demographics
  • • Site performance metrics
  • • Content engagement analysis

Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

Examples:

  • • Language preferences
  • • Font and display settings
  • • Form completion assistance
  • • User interface customisations

Marketing Cookies

These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an advertisement. We may share this information with other organisations, such as advertisers.

Primary Services: Google Ads

  • • Personalised advertising
  • • Remarketing campaigns
  • • Conversion tracking
  • • Ad performance measurement

4. Detailed Cookie Information

The following table provides specific information about the cookies used on our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gat Google Analytics - throttles request rate 1 minute Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution tracking 90 days Marketing
IDE Google Ads - personalised advertising 2 years Marketing

5. Third-Party Services

We use several third-party services that may set their own cookies:

Google Analytics

We use Google Analytics to analyse website usage and improve user experience. Google Analytics uses cookies to collect information about how visitors use our site. You can learn more about Google Analytics cookies at Google's Cookie Usage page.

Google Ads

We use Google Ads for advertising and remarketing. Google may use cookies to serve ads based on your visits to our website and other sites on the Internet. You can opt out of personalised advertising by visiting Google's Ad Settings.

Google Fonts

We use Google Fonts to display custom fonts on our website. Google may collect usage data when fonts are loaded. Learn more in Google's Privacy Policy.

6. Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to adjust how Google tags behave based on your consent choices. This ensures that:

  • Analytics and advertising cookies only function when you've given consent
  • Your consent preferences are respected across all Google services
  • We can still measure basic website performance while respecting your privacy choices
  • Conversion data is processed in a privacy-preserving manner when ads consent is denied

7. Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept All: Allow all cookies including analytics and marketing
  • Reject All: Only allow necessary cookies for basic site functionality
  • Customise: Choose specific cookie categories to allow or block

Changing Your Preferences

You can change your cookie preferences at any time by:

  • Clicking on the cookie preferences link in our website footer
  • Clearing your browser cookies (this will reset all preferences)
  • Using browser settings to block specific types of cookies

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these options in the "Privacy" or "Security" section of your browser's settings. Here are links to cookie management for popular browsers:

8. Impact of Disabling Cookies

Disabling certain types of cookies may affect your experience on our website:

Necessary Cookies

Blocking necessary cookies will prevent basic website functionality, including:

  • Remembering your cookie preferences
  • Maintaining security during your session
  • Enabling core website features

Analytics Cookies

Blocking analytics cookies will:

  • Prevent us from understanding how you use our website
  • Limit our ability to improve user experience
  • Reduce our insight into content performance

Marketing Cookies

Blocking marketing cookies will:

  • Prevent personalised advertising
  • Stop remarketing campaigns from functioning
  • Make advertisements less relevant to your interests

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify you through our website or email where appropriate
  • Request renewed consent where required by law

10. Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

brightadvisorium AG

Cookie Preference Centre

You can manage your cookie preferences at any time using the button below: